2. The useful functions
In this part of the guide you can search for the different stats as visitors behavior in Audience, see the organic or referral sources in the Traffic sources or check for the particular page details in Content.
2.1. Tips about Audience
- Demographics – you can check, where do your visitors come from and in which languages is their browser (they probably speak).
- Behaviour – you can check New vs Returning visitors – for Webnode portal we need a lot of new visitors, so it is great if the metric grows. For blog we prefer both – newcomers that can possibly register as our users, but also stable followers, who are already our users.
- Visitors flow – show you the scheme of the landing page and then the path of the users. You can see where the people click the most in second and other steps.
2.2. Tips about Traffic sources
- Overview – > Sources – here you can see all the traffic sources that are then divided to Direct and Referrals. The more interesting part is the Referral. It shows you the pages where is the link to webnode and the audience we receive from that. Here you can check and measure for example the activities on forums, facebook, links in blogs and media and so on. You can also use the search box to find quickly for example the blog.webnode.com traffic to Webnode.com without scrolling down.
- Search -> Organic – you will see the organic queries – it means the keyword that some visitor typed to find our website. The more expressions like create your website, how to create a blog … had been used for entering to the blog, the better. It means that our website is well indexed and optimized in search engines. You can check the new keywords here and the growth of the visits.
And in addition you can control also the goals based on each keyword – click on Goal set 1.
- Campaigns – you can check the types of the source – it means the URL links that we are tracking like:
o Adwords campaigns – search, display..
o Banners and links in our blogposts
o Newsletters and so on.
- Advertising - > Adwords -> Keywords – you are able to check the keywords which bring you not only the traffic form Adwords, but also the conversion rate of each of these kws. It is useful especially when you see that there is some keyword, which has really low conversion rate about 0 percent (Switch on Goal set 1 again). This keyword you can possibly exclude/delete from the list of the keywords in Adwords campaign.
- Advertising - Adwords - Destination url – here you can check in the list which url’s attract most users. In general it can help you to think about the most popular lp instead of the homepage that is usually on the top.
- Adwords -> Placements – very good tool to check on which blogs and pages is our ad displayed in the GDN campaign. It can help you to find more affiliates, collaborators, bloggers or information. It is just great source of the inspiration. The best thing here is, that you can see which placement brings you more conversions and which one could be better to exclude.
- Adwords -> Keyword position – here you can select a particular keyword and check on which position it was displayed and how many times. It will help you to understand better if you are doing well or not and understand better what does it mean if your keyword is on the average position 2.3 and so on. It is just the average. In more you can see the lateral positions.
2.3. Tips about content
- Content – Site Content - All pages – useful especially for blogs. Here you are able to see the particular pages, the visits, how much time people spend here and what is the percentage of those who enter more deeply to your blog (see more about Bounce Rate). These stats are very useful for blog, where you can see how popular the articles are. For example, you can discover that some kind of articles is most popular or that some older article is still one of most popular.
- Content - Site Content - Landing pages – here you can see the most popular landing pages – good to check for the webnode homepage which homepages are the most popular. For blog it is useful too, because you will clearly see which page is the most visited in a selected period.
Now you know how the basic instruments work and you can use them in GA to discover how you are doing!
