What is Google Adwords?
Google Adwords is an online advertising system that shows ads to people who search on Google.
The system shows the ad based on the keyword they type in the Google search bar and paid ads are shown on the top and right side of a search page as “sponsored links”.
How is an Adwords account structured?
Account
Your unique email address, password and billing information.
Campaign
Manage campaign settings like daily budget, geographic location, start and end dates.
Ad group
Create and manage keywords and ads, manage CPC (cost-per-click) bids.
Manage your advertising in your Google account.
1.Home
You will find a summary of key information such as a graph, keyword performance module, and specific campaign statistics. You can customize what you would like to see on your homepage yourself. Set up custom alerts and saved filters.
2.Campaigns
Manage your campaigns as seen in the graph above.
3.Opportunities
Find ideas for campaign optimization for budget, bid, keyword ideas by setting your goals.
You can choose from the following goals:
Increase traffic
Balance cost and traffic
Maintain or decrease cost
4. Tools and Analysis
Find tools to manage and optimize your campaigns.
Change History – Find a list of all of the changes made in your account.
Keyword Tool – Find keywords for your campaigns.
Traffic Estimator – Estimate costs, average costs per click, and traffic for different keywords before you run a campaign.
Placement Tool – Find placements for your display network campaign.
Contextual Targeting Tool – This tool helps you to build tightly themed keyword lists for display network campaigns.
Ad Preview & Diagnosis – See your ads in Google search without collecting impressions.
5.Billing
You can manage your billing and pay for the ad costs here.
6.My account
You can manage account access, notification settings, and other preferences (for example, the admin language).
7.Date
Set the time period over which you want to analyze your campaign based on a pre-set time period or custom dates.
8.Campaigns
Set up and manage your ad groups, ads, and keywords.
Campaigns see your individual campaigns
Ad groups see the ad groups running in your campaign
Settings see and modify language, budget, bid, and other settings in your campaign
Ads create new and manage existing ads
Keywords add, delete, or pause keywords
Ad extensions manage your ad extensions (location, sitelinks, social extension, etc.)
Dimensions view statistics across your account by hour, day, week, or geographic location
Display Network manage your display campaigns
9.Graph
See the changes displayed in a graph over time set by the Date button. Modify your graph settings by clicking on the two buttons above the graph.
10.Campaigns
Set the columns of your individual campaigns, so you can see details of impressions, clicks, conversions, cost per conversion, etc.
11.Reports
Create, save, and schedule custom-made reports of your campaign statistics. You can write here...
