Posts

1. Text

2. Text + image (write the text and then click on „Photo/Video“ and upload an image)

3. Text + link (write the text and insert the link)

TIP: you can change the title or the text of the link preview by clicking on it

4. Text + link + image (write the text, insert the link and then upload the photo; this post will be very visible in the stream of our fans)

5. Text + video (you can insert a video directly or via YouTube)

What is Edge rank and how it affects if our posts are displayed

Facebook utilizes the EdgeRank algorithm to filter newsfeeds and show posts most relevant to the user. Its algorithm bases it results on three logical components: Affinity, Weight, and Decay.

More info: https://www.socialbakers.com/blog/1304-understanding-increasing-facebook-edgerank

Stats about what is the best type of post:

Best timing of the post

Experiment with timing! Good time can be even in the evening or during the weekend.

See the statistics: https://blog.kissmetrics.com/science-of-social-timing-1/